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Media Release
The
Bay and Orlane Paris partner with Canadian Impressionist
painter, Antoine Gaber to fight Breast Cancer.
Launch
of Canadian " Passion for Life" Program to raise
funds for the Canadian Breast Cancer Research Alliance
(CBCRA).
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For Immediate
Release
Toronto,
1 March 2005:The Bay, Orlane Paris Cosmetics and Canadian,
international impressionist artist painter, and cancer researcher,
Antoine Gaber, bring art to life in support of cancer awareness
and research with "Passion for Life" in Canada.
The program, which was launched in Latin America, in July 2004 and
in Europe in January 2005, raised funds for breast cancer research
and awareness.
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"Orlane
Paris is thrilled to be a part of the "Passion for Life"
program", said Maud Julier von Badenthal, President
of Cosmolane, Distributor of Orlane Paris for Canada. "Beauty
and health are fundamentally linked and Cosmolane and Orlane
Paris recognized the potential to help women across Canada to
feel better about themselves and raise funds in the fight to
find a cure for breast cancer." "Orlane has always
been linked to the medical and health research fields and will
continue on in this tradition to constantly and consistently
be of benefit to women worldwide." |
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During
the month of March, Antoine Gaber will travel to various Bay
stores across Canada to showcase some of his original artwork
and for autograph sessions. He will be accompanied by renowned
breast cancer specialists during the press conferences to
inform and update Canadians about the efforts of breast cancer
research. Customers can support the cause by purchasing two
Orlane Paris treatment products at the Bay under suggestion
from one of our skin care specialists (a thorough assessment
of the skin will be done).
These
customers will receive free, one of four limited edition Antoine
Gaber museum quality Giclées reproduction paintings
on canvas (current estimated market value of $100.00). Cosmolane/Orlane
Paris, has purchased these Giclées and fifty percent
of the cost will be donated to Breast Cancer research. As
well, fifty percent of the total sales of Antoine's original
artwork will be donated to one of the Canadian Breast Cancer
Research Alliance (CBCRA) partners.
Orlane Paris will follow up this promotion by offering free
"mini-facials" during April for those who participated
in this program.
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The "Passion
for life" fundraising program was created and launched
by Antoine Gaber in Mexico and Italy to increase awareness of breast
cancer and raise additional funds for research. After the success
of the two programs, Gaber decided to launch the program in Canada
and created the partnership with Orlane Paris and the Bay who is
one of the carriers of the prestige brand in Canada.
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"Passion for life" program was initiated to
continue to increase the awareness of breast cancer but also
to the need to raise additional research funds to support our
ongoing efforts to fight breast cancer," said Antoine
Gaber, Canadian Impressionist painter. "Passion
for Life" is an innovative and unique promotion because
it addresses women's beauty needs and enables customers to support
an important woman's issue that is close to many Canadian women.
I am extremely optimistic about the success we are going to
have in Canada". |
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To raise additional
funds Antoine Gaber will also be available at certain
sites to autograph customer's Giclées and "Passion
for Life" posters for a donation with the total
amount going to CBCRA partner.
"The
Bay is happy to be a partner in the "Passion for
Life" program," said Susan Metzinger,
Hbc cosmetics. "We're hopeful that we can make
the Canadian program as successful as Europe and Latin
America. What better way to link beauty and art to fight
a terrible disease."
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"
Antoine Gaber's "Passion for Life" initiative
is amazing, he has worked in Breast Cancer Research for many
years contributing to the development of several breast cancer
drugs, and now he is using his internationally recognized artistic
talent to contribute to raise money for cancer research and
awareness. Having worked for several years in cancer clinical
research, Antoine's passion for life and the well being of patients
are reflected not only in his clinical research work, and his
art, but in the philanthropic causes he supports. Antoine's
vision and focus have always been toward making our world a
better one," said Doctor Kathleen Pritchard, from
the Toronto Sunnybrook Cancer Center, Canada, and an internationally
renowned cancer specialist. |
The
following is a schedule of media opportunities and exhibit timelines
for Toronto:
Media
event - March 1st 2005 10:00 a.m. - 12:00 noon - Bay Queen Street
Toronto, 176 Yonge Street.
Attending
the Media Event :
Dr. Kathleen
Pritchard, Director of Clinical Research and Epidemiology at
the Toronto Sunnybrook Regional Cancer Center and Professor of the
Department of Medicine of Public Health and Sciences, Faculty of
Medicine, University of Toronto.
Dr. Marilyn Schneider, Executive Director Canadian Breast
Cancer Research Alliance
Maud Julier Von Badenthal, President of Cosmolane, Distributor
of Orlane Paris for Canada
Antoine Gaber, Canadian International Impressionist Artist
Painter / Cancer Researcher / Philanthropist
Art
Exhibit Opening March 4th, 2005- 12:00
noon - 7:00 p.m. - Bay Queen Street
Antoine Gaber available to autograph giclées and speak to
customers about his exhibit.
March
5th, 2005- 11:00 a.m. - 2:00 p.m. - Bay Bloor Street - Toronto
Antoine Gaber available in-store to autograph Giclées and
Posters
March
6th, 2005- 11:00 a.m. - 2:00 p.m. - Bay Rideau- Ottawa
Antoine Gaber available in-store to autograph Giclées and
Posters
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About
HBC:
Hudson's Bay Company, established in 1670, is Canada's largest
department store retailer and oldest corporation. The company
provides Canadians with the widest selection of goods and
services available through retail channels that includes 550
stores led by the Bay, Zellers and Home Outfitters chains.
Hudson's Bay Company is one of Canada's largest employers
with 70,000 associates and has operations in every Province
in Canada.
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About
Orlane Paris:
Orlane's prestige and renown as a brand of highly refined
and effective beauty care products is based on over 50 years
of research and experience. This is the real secret of Orlane's
International success. Orlane has created landmarks in the
beauty sector. For the first time in the history of beauty
care, they introduced creams containing scientifically researched
ingredients.
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About
CBCRA:
CBCRA began in 1993 with a four-member collaboration (Canadian
Cancer Society, Health Canada Medical Council- to become Canadian
Institute of Health Research and National Cancer Institute
of Canada). In 1998, it was expanded and strengthened to include
three new members (AVON Flame Foundation, Canadian Breast
Cancer Foundation, and Canadian Breast Cancer Network). Since
1993 CBCRA has allocated more than $120 million to 370 different
breast cancer research projects across the entire spectrum
of breast cancer research, including prevention early detection,
treatment, fundamental laboratory investigations, quality
of life and health services.
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About
the Artist:
Antoine Gaber unique combination as a cancer researcher, businessman
and as an internationally recognized artist painter, represents
careers that are opposite to each other, raising in several
Countries more and more media attention, however, Gaber continuously
plays a role in the advancement of art and science. In an
incessant desire for harmony, Antoine Gaber, his artistic
works, his humanitarian projects and his incommensurable dreams
of communion with man and nature contribute in unison to the
working of his straightforward mission: utilizing his talent
to benefit a good cause. During his various exhibitions held
in several Countries, Gaber contributed an important percentage
of the sale of his artworks, and the profits from the use
of the imagery of his art to raise funds to further support
cancer research. Neither success nor notoriety can deter the
painter from his ideals.
Antoine
Gaber was awarded with the prestigious Prize of the "Lorenzo
il Magnifico", in recognition of Gaber's artistic
career during the 2003 Florence Biennale Internazionale dell'Arte
Contemporanea one of the most prestigious art exhibition.
Gaber will also represent Canada once again in December 2005
in Florence Italy.
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"Passion
for Life" Artist Statement
As a medical
researcher, I have come to appreciate how precious life
truly is. From the journey faced by those fighting to overcome
illness, to the artistic endeavors I have experienced as
I continue through my journey of self-expression, one becomes
acutely aware life is more than simply existing. It truly
is a celebration. If you choose to embrace every day to
the fullest; mixing it with a sense of wonder and purpose,
you, too, will discover your inner peace. You, too, will
realize your passion for life.
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For further
information:
The Bay Contact:
Ms. Katherine Raso
Public Relations HBC
T: 416-861-4432
E-mail: katherine.raso@hbc.com
The Canadian
Breast Cancer Research Alliance (CBCRA)
790 Bay Street, Suite 1000, Toronto, ON M5G 1N8. Tel: 416-596-6598,
www.breast.cancer.ca
Impressionist
Artist Painter, Antoine Gaber: 1003-77 Carlton St., Toronto,
Ontario, Canada M5B 2J7
Tel. 1 (416) 595-1003 fax: 1 (416) 595-1040 e-mail: antoine.abugaber@sympatico.ca
Web: www.antoinegaber.com
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Date: 1 March
2005
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