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Media Release
The
Bay and Orlane Paris partner with Canadian Impressionist
painter, Antoine Gaber to fight Breast Cancer.
Launch
of Canadian " Passion for Life" Program to
raise funds for the Canadian Breast Cancer Research
Alliance (CBCRA).
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For
Immediate Release
Vancouver,
29 March 2005:The Bay, Orlane Paris Cosmetics and Canadian,
international impressionist artist painter, and cancer researcher,
Antoine Gaber, bring art to life in support of cancer awareness
and research with "Passion for Life" in Canada. The
program, which was launched in Latin America, in July 2004 and
in Europe in January 2005, raised funds for breast cancer research
and awareness.
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"Orlane
Paris is thrilled to be a part of the "Passion for Life"
program", said Maud Julier von Badenthal, President
of Cosmolane, Distributor of Orlane Paris for Canada. "Beauty
and health are fundamentally linked and Cosmolane and Orlane
Paris recognized the potential to help women across Canada to
feel better about themselves and raise funds in the fight to
find a cure for breast cancer." "Orlane has always
been linked to the medical and health research fields and will
continue on in this tradition to constantly and consistently
be of benefit to women worldwide." |
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During
the month of March, Antoine Gaber will travel to various Bay
stores across Canada to showcase some of his original artwork
and for autograph sessions. He will be accompanied by renowned
breast cancer specialists during the press conferences to
inform and update Canadians about the efforts of breast cancer
research. Customers can support the cause by purchasing two
Orlane Paris treatment products at the Bay under suggestion
from one of our skin care specialists (a thorough assessment
of the skin will be done).
These
customers will receive free, one of four limited edition Antoine
Gaber museum quality Giclées reproduction paintings
on canvas (current estimated market value of $100.00). Cosmolane/Orlane
Paris, has purchased these Giclées and fifty percent
of the cost will be donated to Breast Cancer research. As
well, fifty percent of the total sales of Antoine's original
artwork will be donated to one of the Canadian Breast Cancer
Research Alliance (CBCRA) partners.
Orlane Paris will follow up this promotion by offering free
"mini-facials" during April for those who participated
in this program.
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The "Passion
for life" fundraising program was created and launched
by Antoine Gaber in Mexico and Italy to increase awareness of breast
cancer and raise additional funds for research. After the success
of the two programs, Gaber decided to launch the program in Canada
and created the partnership with Orlane Paris and the Bay who is
one of the carriers of the prestige brand in Canada.
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"Passion for life" program was initiated to
continue to increase the awareness of breast cancer but also
to the need to raise additional research funds to support our
ongoing efforts to fight breast cancer," said Antoine
Gaber, Canadian Impressionist painter. "Passion
for Life" is an innovative and unique promotion because
it addresses women's beauty needs and enables customers to support
an important woman's issue that is close to many Canadian women.
I am extremely optimistic about the success we are going to
have in Canada". |
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To
raise additional funds Antoine Gaber will also be available
at certain sites to autograph customer's Giclées
and "Passion for Life" posters for a
donation with the total amount going to CBCRA partner.
"The
Bay is happy to be a partner in the "Passion for
Life" program," said Susan Metzinger,
Hbc cosmetics. "We're hopeful that we can make
the Canadian program as successful as Europe and Latin
America. What better way to link beauty and art to fight
a terrible disease."
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"
Although there have been improvements in survival of breast
cancer over the last decade, and many of these improvement directly
related to research and new drugs, we need to do better. There
are still too many women getting breast cancer and dying of
the disease. It is only through more funding and new research
initiatives this will happen. The "Passion for Life"
program has been promoted by Antoine Gaber whose creativity
is known in both artistic and drug development arenas. Creating
awareness and raising more funds for breast cancer research
through the CBCRA partners will benefit cancer patients now
and in the future", said Dr. Karen Gelmon, Head of the
Breast Cancer Tumor Group at the British Columbia Cancer Agency,
Canada. |
The
following is a schedule of media opportunities and exhibit timelines
for Toronto:
Media
event - March 29th, 2005 10:00 a.m. - 12:00 noon - Bay Pacific Center,
Vancouver
Attending
the Media Event :
Dr. Karen
Gelmon MD FRCPC, Clinical Professor Medicine, University of
British Columbia, Head, British Columbia Cancer Agency Breast Tumour
Group
Maud Julier Von Badenthal, President of Cosmolane, Distributor
of Orlane Paris for Canada
Antoine Gaber, Canadian International Impressionist Artist
Painter / Cancer Researcher / Philanthropist
March
31 th 2005 - 11am to 2pm & 4pm to 6pm - Bay Pacific Center,
Vancouver
Antoine Gaber available in-store to autograph Giclées and
Posters
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About
HBC:
Hudson's Bay Company, established in 1670, is Canada's largest
department store retailer and oldest corporation. The company
provides Canadians with the widest selection of goods and
services available through retail channels that includes 550
stores led by the Bay, Zellers and Home Outfitters chains.
Hudson's Bay Company is one of Canada's largest employers
with 70,000 associates and has operations in every Province
in Canada.
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About
Orlane Paris:
Orlane's prestige and renown as a brand of highly refined
and effective beauty care products is based on over 50 years
of research and experience. This is the real secret of Orlane's
International success. Orlane has created landmarks in the
beauty sector. For the first time in the history of beauty
care, they introduced creams containing scientifically researched
ingredients.
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About
CBCRA:
CBCRA began in 1993 with a four-member collaboration (Canadian
Cancer Society, Health Canada Medical Council- to become Canadian
Institute of Health Research and National Cancer Institute
of Canada). In 1998, it was expanded and strengthened to include
three new members (AVON Flame Foundation, Canadian Breast
Cancer Foundation, and Canadian Breast Cancer Network). Since
1993 CBCRA has allocated more than $120 million to 370 different
breast cancer research projects across the entire spectrum
of breast cancer research, including prevention early detection,
treatment, fundamental laboratory investigations, quality
of life and health services.
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About
the Artist:
Antoine Gaber unique combination as a cancer researcher, businessman
and as an internationally recognized artist painter, represents
careers that are opposite to each other, raising in several
Countries more and more media attention, however, Gaber continuously
plays a role in the advancement of art and science. In an
incessant desire for harmony, Antoine Gaber, his artistic
works, his humanitarian projects and his incommensurable dreams
of communion with man and nature contribute in unison to the
working of his straightforward mission: utilizing his talent
to benefit a good cause. During his various exhibitions held
in several Countries, Gaber contributed an important percentage
of the sale of his artworks, and the profits from the use
of the imagery of his art to raise funds to further support
cancer research. Neither success nor notoriety can deter the
painter from his ideals.
Antoine
Gaber was awarded with the prestigious Prize of the "Lorenzo
il Magnifico", in recognition of Gaber's artistic
career during the 2003 Florence Biennale Internazionale dell'Arte
Contemporanea one of the most prestigious art exhibition.
Gaber will also represent Canada once again in December 2005
in Florence Italy.
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"Passion
for Life" Artist Statement
As a
medical researcher, I have come to appreciate how precious
life truly is. From the journey faced by those fighting
to overcome illness, to the artistic endeavors I have experienced
as I continue through my journey of self-expression, one
becomes acutely aware life is more than simply existing.
It truly is a celebration. If you choose to embrace every
day to the fullest; mixing it with a sense of wonder and
purpose, you, too, will discover your inner peace. You,
too, will realize your passion for life.
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For further
information:
The Bay Contact:
Ms. Katherine Raso
Public Relations HBC
T: 416-861-4432
E-mail: katherine.raso@hbc.com
The Canadian
Breast Cancer Research Alliance (CBCRA)
790 Bay Street, Suite 1000, Toronto, ON M5G 1N8. Tel: 416-596-6598,
www.breast.cancer.ca
Impressionist
Artist Painter, Antoine Gaber: 1003-77 Carlton St., Toronto,
Ontario, Canada M5B 2J7
Tel. 1 (416) 595-1003 fax: 1 (416) 595-1040 e-mail: antoine.abugaber@sympatico.ca
Web: www.antoinegaber.com
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Date: 29 March
2005
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