Raise
Awareness
Illustration:
Education and Promotion
Antoine
Gaber Illustration for education about Inherited Colorectal Cancer
Colorectal
Cancer Can Run in the Family, a book written by the field's
foremost specialists, provides a straightforward explanation of
the disease, which has been one of the most tabooed types of cancer.
The book aims at informing patients and their families about the
risk factors associated with the disease (and genetically related
risks) and advocates early detection in the near future.
Furthermore,
this book has also received a great support from high profile figurehead,
also affected by colorectal cancer such as Mrs. Lynn Faulds Wood,
famous BBC TV Presenter who wrote the Preface of the book.
The
art cover of the book, created by Antoine Gaber, represents cherry
trees blossoming in the springtime, with members of a family dancing,
hand in hand, around one of the cherry trees. The roots of the trees,
normally hidden under the earth, are depicted and symbolize how
we absorb nourishment from our food.
Although
only available in English for the moment, Colorectal Cancer
Can Run in the Family will be translated into no fewer
than eight languages.
Colorectal
cancer has generally been a challenging topic to discuss with patients
and their relatives because of the different cultural barriers that
exist around the world. The artist Antoine Gaber, also a cancer
researcher, created this painting especially to assist the patients,
and their Family members to be able to provide an ease of opening
a discussion on the topic with the Medical Community and Healthcare
providers. The current painting is a simple image that can relate
the concept to better understand the disease, and this adapted to
any culture, individual, and this at any age.
Gaber's
book covers artwork, can also be used for the production of posters
to be displayed and used during International Scientific Conferences,
Hospitals or Institutes around the world, as a tool to facilitate
Healthcare Professionals communications with the patients, concerning
their risk of developing the disease. Gabers constant contribution
in the Arts and Science in support of his cause, to fight cancer
around the world, through increased awareness, prevention and clinical
research is providing the artist painter and cancer researcher a
new opportunity to get closer everyday, in the constant fight against
this disease.
Antoine
Gaber Illustrations for Promotion of a CAUSE
The
imagery of 2 of his paintings, of the Daffodils, and his Blue Irises
were printed on art cards and were made available in The Bay stores
across Canada, with all the proceeds of the profits going to the
Canadian Cancer Society.
The
Book : "Antoine Gaber Passion for Life"
A
magnificent art book ingeniously blending style and design, and
posters were launched to mark a new phase in the PASSION
FOR LIFE Program.
In
September 1999, one of Gaber's paintings "Breaking New
Ground in Cancer" graces the program for the 5th Specialist
Workshop preceding the 6th Nottingham International Breast Cancer
Meeting, this meeting was attended by over 1100 top cancer
specialists from around the world.
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Breaking
New Grounds in Cancer
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Antoine
Gaber Personal Involvement / Promotion
After
founding the endeavor with so much passion, Antoine Gaber has remained
very much involved in the program and its promotion, adding his
own personal touch. During his public appearances, his international
reputation as an artist and researcher are definite assets in raising
funds for research organizations.
As
an example, a cancer center in Québec received one of his
artwork, which was highly appreciated by patients. This gesture
adds a more human touch to the setting in which they must live.
Indeed, a friendly environment facilitates and enhances their treatment,
making the setting more pleasant, while the art affords them a certain
degree of escape.
Antoine Gaber partnered with The Bay, the largest retail store across
Canada and Orlane Paris, Internationally renowned beauty products,
to fight Breast Cancer. The objectives of the program was to increase
breast cancer awareness and to raise funds for research, to benefit
the women of Canada.
Antoine
Gaber has worked in Breast Cancer Research for many years contributing
to the development of several breast cancer drugs, and now he is
using his internationally recognized artistic talent to contribute
to raise funds for cancer research and awareness. Having worked
for several years in cancer clinical research, Antoine Gaber's passion
for life and the well being of patients are reflected not only in
his clinical research work, and his art, but in the philanthropic
causes he supports. Antoine Gaber's vision and focus have always
been toward making our world a better one.
In
Canada, "Passion for Life" was an innovative and
unique promotion because it addressed women's beauty needs and enabled
customers to support an important woman's issue.
Gaber
traveled to various Bay stores across Canada to showcase some of
his original artwork for sale and for autograph sessions of his
giclées and "Passion for life"
printed posters. Gaber was
also accompanied by Internationally renowned breast cancer specialists
during several of his press conferences to inform and update Canadians
about the efforts of breast cancer research.
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