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"
Passion for Life" Video News release (B-Roll) Questions
/ Answers:
Why
did Antoine Gaber Artist initiated the "Passion for life"
initiative for Breast Cancer Research?
The "Passion
for life" initiative was initiated to continue to increase
the awareness of breast cancer but also to the need to raise
additional research funds to support our ongoing efforts to
fight breast cancer.
Can you tell us what is the "Passion for Life program
in Canada all about?
Passion
for Life Program is a unique promotion, while addressing women's
beauty needs at the prestigious Orlane Cosmetic counters,
customers will support this innovative fundraising event in
support of Breast Cancer Research for the Canadian Breast
Cancer Research Alliance.
During
the month of March 2005, with the purchase of any two Orlane
Paris Treatment products at The Bay stores, customers will
receive a gift from Orlane Paris/Cosmolane; a choice of one
of four different Giclées (Museum quality limited edition
reproduction on canvas) of selected Gaber paintings, current
estimated market value: $100.00 each.
As the
Artist I will also donate a large percentage of the proceeds
from the purchase of the Giclées by Orlane Paris/Cosmolane
for this promotion in support of the fight against breast
cancer for the women of Canada earmarked for clinical research.
I will
also be available at specific Bay Stores to autograph the
Giclées, as well as "Passion For Life" printed
Posters and other collectibles in return for a donation to
be made in support of the Charity.
Don't you think that being a Cancer Researcher and an Internationally
recognized Artist Painter, represents two careers that are
opposite to each other?
My cancer
research and my art complement very well each other. As a
cancer researcher I always worked to benefit the patients
with cancer, today I use my artistic talents and International
recognition to continue my work in support of the cancer patients,
this is my legacy.
Antoine Gaber can you explain the image of the painting
that you are using for the theme " Passion for Life "?
The painting
used for the Theme "Passion for life" represents
some water lilies. The darkness represents the dark time that
every woman with breast cancer go through. However, we also
have the bright yellow lilies that represent the hope. The
light reflection on the water means that there is also hope
on the path of the future, this hope comes from all the new
treatments we are researching.
Antoine Gaber, why do you do Philanthropy with your art?
Philanthropy
is my contribution in giving back to Humanity. God blessed
me with several important talents in research, and as a successful
artist, it is important to share my blessings through my philanthropy
with the Society.
Is
this the first launch of the "Passion for Life"
initiative, and what are your future plans with this Program?
The "Passion
for Life" theme and Programs are all about passion for
the people and passion for the fight against important causes
such as cancer and HIV.
The first
Passion for Life Program was initiated in July 2004, in Latin
America, especially in Mexico for the women with breast Cancer
to raise awareness of the disease and help those patients
affected by breast cancer. The program, an extensive Art Exhibition
Tour of my original artwork and sales will be completed at
the Museum of Cozumel end of February 2005. The fundraising
awareness of the Program was under the Patronage by several
notorious personalities such as Senator of the State of Mexico,
Consul of Canada, United States and Italy. This increase awareness
with the great support of the Media brought important visibility
in return to support the cause through the Artist Donation.
In Canada we are implementing a different Program under the
same theme "Passion for life", this time with the
support of Cosmolane/ Orlane Paris and the Bay retail stores
across Canada, here we are looking at supporting Breast Cancer
research through Corporate support and Artist Donations.
Future
plans are to continue the "Passion for Life" initiative
with innovative Programs adapted for Europe and the US market.
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