"
Passion for life "

"Quotes"
The
Bay and Orlane Paris partner with Canadian Impressionist
painter, Antoine Gaber to fight Breast Cancer.
Launch
of Canadian " Passion for Life" Program to
raise funds for the Canadian Breast Cancer Research
Alliance (CBCRA).
|
 |
For
Immediate Release
|
|
Baroness
Maud Julier von Badenthal, B.A.,
President,
COSMOLANE
|
|
"Cosmolane
is part of the "Passion for Life" program
because beauty and health are fundamentally linked. Cosmolane
recognized the potential to help women across Canada not only
to feel better about them, but also raise funds in the fight
to find a cure for Breast Cancer.
It is
personally important to me to give back to the society, and
the opportunity provided by Antoine Gaber an internationally
renowned artist painter and cancer researcher was a perfect
vehicle to achieve this", said Maud Julier Von Badenthal,
President of Cosmolane, Distributor of Orlane Paris for Canada
|
|
"I
chose such an important issue for women as 1 in 9 women will
likely develop Breast Cancer. I feel cosmetics play a very
important part in the restructuring of women's' lives, especially
as more and more women survive this horrible disease, through
the advances made in scientific research. We must do all we
can to help." "My passion for the world of beauty
is the belief that every single woman is beautiful, but that
she may not know how to bring this belief out. This is where
the world of beauty steps in. It releases the inner self and
confidence in us all. Beauty within the world of beauty. If
we look good, the spirits are lifted. This is my belief and
my legacy to my community." said Maud Julier Von Badenthal,
President of Cosmolane, Distributor of Orlane Paris for Canada
|
|
"
Passion for Life" Video News release (B-Roll) Questions
/ Answers:
Why
did Cosmolane participated in the "Passion for Life"
fundraising Program with the Bay and artist Antoine Gaber
across Canada?
Beauty
and health are intrinsically/fundamentally linked. Cosmolane
recognized the potential to help women across Canada not only
feel better about themselves, but also raise funds in the
fight to find a cure for Breast Cancer. It
is personally important for me to give back to society, and
the opportunity provided by Antoine Gaber, an internationally
renowned artist and researcher, was a perfect vehicle to achieve
this.
What differentiate Orlane from other cosmetic companies?
Orlane
is different from other cosmetic companies in 2 ways, firstly,
the specialty skin treatment products and secondly, the way
we communicate with our customers by only suggesting products,
following a complete, in-depth skin analysis. Only then, we
will recommend a personalized program adapted to the needs
of each customer. Since the skin has different needs at different
times our Orlane Beauty Advisors will reassess the skin at
every visit to make sure the customer is getting the best
treatments and results which has been shown to be very effective.
Improvements can be observed as early as 2 days, depending
of the skin condition.
Why use the Theme "Passion for Life"?
Passion
for Life is all about the well being of people, passion for
beauty and the arts, which provide a universe of internal
peace and comfort for the soul.
Why did you decide to work with Antoine Gaber as an artist?
Antoine
Gaber is a unique compassionate individual, a Cancer Researcher
and an artist I have come to appreciate. He has worked extensively
in fundraising for important charitable causes, such as breast
cancer which, is an important issue for all women.
|
|
BIOGRAPHY:
Maud
Julier began in England with the Gallerie la Fayette. She
then joined Orlane, Paris in England as Account Manager. She
quickly progressed to Special Events Coordinator, Promotions,
Training, and Public Relations for the Far East, Middle East,
Japan, Australia and The Pacific Islands.
She then
came to Canada as Trainer, Special Events Coordinator, Marketing
and Public Relations and Brands Manager. In 1998, Maud opened
Cosmolane Inc. as the Canadian Distributor for Orlane, Paris
and distributors for Annayake, Japan and Rubis, Switzerland.
Mrs. Julier
holds a Bachelor of Arts in Philosophy, speaks 3 languages,
and has traveled extensively for Orlane, throughout the world.
Mrs. Julier had a vision and a direction - to reinvent this
company as a distributor for prestige products and to reinvest
this vision back into the community.
Her most
recent venue is "Passion for Life", a unique Fundraising
Event for Breast Cancer, coordinated with The Bay. With artist
Antoine Gaber, art museum quality giclees (small size reproductions)
will be given with the purchase of Orlane Paris skin care
treatment products sold at the Bay.
|
For further
information:
The Bay Contact:
Ms. Katherine Raso
Public Relations HBC
T: 416-861-4432
E-mail: katherine.raso@hbc.com
The Canadian
Breast Cancer Research Alliance (CBCRA)
790 Bay Street, Suite 1000, Toronto, ON M5G 1N8. Tel: 416-596-6598,
www.breast.cancer.ca
Impressionist
Artist Painter, Antoine Gaber: 1003-77 Carlton St., Toronto,
Ontario, Canada M5B 2J7
Tel. 1 (416) 595-1003 fax: 1 (416) 595-1040 e-mail: antoine.abugaber@sympatico.ca
Web: www.antoinegaber.com
--30--
Date: 1 March
2005
|