"
Passion for life "

"Quotes"
The
Bay and Orlane Paris partner with Canadian Impressionist
painter, Antoine Gaber to fight Breast Cancer.
Launch
of Canadian " Passion for Life" Program to
raise funds for the Canadian Breast Cancer Research
Alliance (CBCRA).
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For
Immediate Release
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Marilyn
Schneider, PhD, Executive Director
The Canadian Breast Cancer Research Alliance (CBCRA)

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"Funds
collected from this "Passion for Life" fund
raising program will benefit all Canadian women struggling
with breast cancer by helping to support the high quality
research that women now recognize will ultimately make breast
cancer a non-life-threatening disease. "Passion for Life"
will help offer "hope of life" for women struggling
with the disease", said Dr. Marilyn Schneider, Executive
Director Canadian Breast Cancer Research Alliance
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"Breast
cancer is such a complex disease, and to beat it, the Canadian
Breast Cancer Research Alliance needs all the support we can
get from every ally we can find. It is wonderful that Antoine
Gaber, a renowned artist is working with Orlane Paris, a cosmetics
company and the Bay stores to raise funds that will be donated
to one of our CBCRA partners to help support our research
programs", said Dr. Marilyn Schneider, Executive Director,
Canadian Breast Cancer Research Alliance
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"
Passion for Life" Video News release (B-Roll) Questions
/ Answers:
What
are your views on this innovative way of fundraising for the
Breast Cancer Research Alliance involving: a renowned artist
painter / cancer researcher, a French cosmetic company and
the Bay stores?
Breast cancer is such a complex disease, and to beat it, the
Canadian Breast Cancer Research Alliance needs all the support
we can get from every ally we can find. It is wonderful that
a renowned artist such as Antoine Gaber is working with a
cosmetics company and the Bay stores to raise funds that will
be donated to one of our CBCRA partners to help support our
research programs.
How do you see the link between art / beauty and cancer
research?
There is a strong link between art and beauty and breast cancer
research. Breast cancer was long such an accepted fact of
life for women that artists such as Rembrandt depicted it
on beautiful women. Today, better treatment can save the life
of the woman, but the next step in her process of healing
and choosing "life" is coming to terms with her
own new beauty and new body image. Art, beauty and breast
cancer are closely linked.
How
are the funds collected from this "Passion for Life"
fund raising event across Canada will benefit breast cancer
patients?
Funds
collected from this "Passion for Life" fund
raising event will benefit all Canadian women struggling with
breast cancer by helping to support the high quality research
that women now recognize will ultimately make breast cancer
a non-life-threatening disease. "Passion for Life"
will help offer "hope of life" for women
struggling with the disease.
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BIOGRAPHY
:
Dr.
Marilyn Schneider is Executive Director of the Canadian Breast
Cancer Research Alliance (CBCRA), an organisation she joined
in September 1996. Dr. Schneider works with the CBCRA Board
of Directors and Research Advisory Committee to move breast
cancer research forward as effectively as possible.
Dr. Schneider
is convinced that breast cancer can be made a chronic, non-life-threatening
disease. A passionate advocate of excellence in research,
she believes the only way to beat a disease is to encourage
creative new approaches, to fund the highest quality research
at effective and efficient levels -- then to demand results.
A breast
cancer survivor of 11 years, she was a founding member of
Dragons Abreast, a dragon boat team of breast cancer survivors.
Prior
to joining CBCRA, she served as administrator of the Eye Bank
of Canada (Ontario Division). During her four-year tenure,
eye donations increased by 49 per cent and the Bank was named
the fourth most successful eye bank in the world in terms
donations received. Earlier, Dr. Schneider was the Manager
of Grants and Patient Support at the Canadian Cystic Fibrosis
Foundation. She also worked at the University of Toronto administering
the Connaught grants program.
Dr. Schneider
currently serves as a community representative on Cancer Care
Ontario's Breast Cancer Disease Site Group Committee and as
a board member of the Avon Flame Foundation. She has served
as a community representative on Cancer Care Ontario's Ad
Hoc Ethics Committee.
Dr. Schneider
received her doctorate (Ph.D.), Master of Philosophy (M.Phil.)
and Master of Arts (M.A.) degrees from Columbia University
in New York. She has taught at Queen's University in Kingston,
Ontario. She is married and has two grown sons.
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For further
information:
The Bay Contact:
Ms. Katherine Raso
Public Relations HBC
T: 416-861-4432
E-mail: katherine.raso@hbc.com
The Canadian
Breast Cancer Research Alliance (CBCRA)
790 Bay Street, Suite 1000, Toronto, ON M5G 1N8. Tel: 416-596-6598,
www.breast.cancer.ca
Impressionist
Artist Painter, Antoine Gaber: 1003-77 Carlton St., Toronto,
Ontario, Canada M5B 2J7
Tel. 1 (416) 595-1003 fax: 1 (416) 595-1040 e-mail: antoine.abugaber@sympatico.ca
Web: www.antoinegaber.com
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Date: 1 March
2005
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